How did you attract/address your audience?

I have attracted my target audience by making this film as frightening as possible. I did this using various editing techniques. The music is important in any horror film, as it is one of the best ways to build up tension. I started looking for tense music before I had started filming, this was so I could get a feel for how the music would fit into the film whilst I was filming and editing. While I was filming I had several pieces of music on my Ipod which found difficult to select, (this tracks were all copyright free). As I looked back over the footage that I filmed that day, I listened to these tracks to see what worked and what didn’t. When I brought the footage up on the computer and laid it out in a very basic edit I added several pieces of music and even tried mixing a few until I found the perfect piece.

I considered, creating my own music as I play in a band but it would have taken too much time writing and recording a piece as well as juggling with editing this film.

I added quite a few effects during the editing process in order to make this film as scary as possible and attract my audience. The first thing I did once I had my footage in the order I wanted it was to make the whole thing black and white. I originally wanted to film in the dark but my camera had trouble picking up any images due to the lack of light. I then added a flicker effect and an old grain effect to give it a spooky atmosphere.

Another technique I used to attract my audience was stop motion. I used this to give the reaper a ghostly appearance and to speed up the pace of the film. When the reaper jumps from place to place I used a blur effect to make it appear as if he is dissolving. This effect adds another layer to the film to make it feel extra eerie.

The film’s title attract my audience as they match the genre of the film itself. If I were to use a different typography for the titles I do not think that it would have as great an effect. For the films title I drew it myself so I got exactly the style I wanted and did not have to rely on finding something similar already prepared for me.

I originally wanted to use a forest/wood for my setting as the shadows created by the trees and the trees them selves give off a claustrophobic feel, but due to poor weather I was not able to do this. Instead I found an ally near my friends’ house where I could film, it probably isn’t as successful as a wood would have been but it did work fortunately.
I decided to cast my friends as the characters in my film opening as they were people that I could rely on and got on well with, so they didn’t mind when I was a bit obnoxious/impatient whilst trying to film/direct. For the victim I originally had a different person lined up but he was not available at any convenient times for my filming so instead, another friend play the part. I cannot say whether he performed better than the other person